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Supplements formulated like the research matters. Because it does.

Inception Labs is the Inception Group's supplement arm: clinically dosed, scientifically formulated products developed by the same PhD-led team behind Inception Nutrition. Creapure creatine verified by HPLC. Pre-workouts at clinical doses, not label-dressing sprinkles. Body composition and hormonal formulas built around mechanisms, not marketing.
The full range is stocked on the floor at Tower Junction through the Supplement Solutions store, and every formula links back to the science on inception-labs.com. Gym members also save on every product in the range.
Products in the range
10
Dosing standard
Clinical
At Supplement Solutions
On-site

The full Inception Labs range.

Every product below is formulated in-house, dosed at the levels the research actually used, and stocked on the floor at Tower Junction. The links go to the full formulation breakdown on inception-labs.com.

Essentials

The compounds with the deepest evidence base in sports science. If you only supplement three things, they come from here.

Inception Labs Creatine Monohydrate (Creapure)
Essentials

Creatine Monohydrate (Creapure)

Strength, power output, and faster recovery between sets.

Creapure creatine monohydrate sourced from Germany, the most studied form of the most studied supplement in sports science. HPLC-verified purity, vegan, banned-substance tested.

RRP $70.00Members $50.00 in-store
The science at Inception Labs
Inception Labs Collagen Whey Protein
Essentials

Collagen Whey Protein 2lb

Muscle recovery and joint support from one protein.

Whey isolate paired with bioactive bovine collagen peptides: complete amino acid profile for muscle protein synthesis on one side, collagen-specific peptides for joint, tendon, and skin support on the other.

RRP $109.00Members $89.00 in-store
The science at Inception Labs
Inception Labs Fortitude EAA / BCAA
Essentials

Fortitude EAA / BCAA

The amino acids muscle repair actually runs on.

Full-spectrum essential amino acids including the branch chains, dosed for muscle growth and tissue repair. Sip through training or between meals to keep amino availability up on a cut.

RRP $70.00Members $50.00 in-store
The science at Inception Labs

Pre-Workout

Clinically dosed formulas for energy, focus, and blood flow. Stimulant and non-stimulant options, built to stack.

Inception Labs Valor Pre-Workout
Pre-Workout

Valor Pre-Workout

Sustained energy and focus that lasts the whole session.

Clinically dosed pre-workout built around 350mg caffeine with Alpha GPC for nootropic-driven focus, plus endurance support so the last set gets the same intent as the first.

RRP $90.00Members $70.00 in-store
The science at Inception Labs
Inception Labs Aether Pump Formula
Pre-Workout

Aether Pump Formula

Bigger pumps and better nutrient delivery, no caffeine.

Caffeine-free vasodilator built on nitric oxide support: more blood flow, more muscle fullness, better exercise efficiency. Stacks with Valor, or stands alone for evening sessions.

RRP $90.00Members $70.00 in-store
The science at Inception Labs

Body Composition

Thermogenic and non-stim fat metabolism support, plus SERM technology unique in New Zealand for holding muscle through a cut.

Inception Labs 1510 Fat Incinerator
Body Composition

1510 Fat Incinerator

Full-strength thermogenic for cutting phases.

High-strength thermogenic targeting brown adipose tissue, with clinically dosed nootropics for focus without jitters and appetite support that makes the deficit hold.

RRP $95.00Members $75.00 in-store
The science at Inception Labs
Inception Labs Ichor Muscle Building SERM
Body Composition

Ichor Muscle Building SERM

Lean muscle and estrogen control in one formula.

Selective Estrogen Receptor Modulator technology unique in New Zealand: a two-ingredient formula at clinical dosing that supports lean muscle gain while keeping estrogen in check.

RRP $120.00Members $95.00 in-store
The science at Inception Labs

Hormonal Support

Natural, legal hormone support: testosterone and estrogen management for men who train hard.

Inception Labs Transcend Test Booster
Hormonal Support

Transcend Test Booster

Natural testosterone support at the strong end of legal.

Inception Labs' most extreme natural testosterone support agent: formulated for power, strength, libido, mood, recovery, and lean mass, without banned substances.

RRP $120.00Members $100.00 in-store
The science at Inception Labs
Inception Labs Ascension Male Hormone Support
Hormonal Support

Ascension Male Hormone Support

Day-to-day testosterone and libido support.

The moderate, daily-driver counterpart to Transcend: natural and legal male hormone support built for general health, energy, and libido rather than peak-cycle intensity.

RRP $90.00Members $70.00 in-store
The science at Inception Labs
Inception Labs Elysium Testosterone and Estrogen Support
Hormonal Support

Elysium Testosterone & Estrogen Support

Keeps testosterone high and estrogen managed.

Dual-action modulator: supports natural testosterone while managing estrogen conversion, the piece most stacks miss. Sits at the centre of the Trinity Cycle.

RRP $110.00Members $90.00 in-store
The science at Inception Labs

Member pricing

Gym members also save on every product.

Membership includes up to $25 off each Inception Labs product and up to 40% off the wider Supplement Solutions range in-store. If creatine, protein, or a pre-workout is already in your monthly rotation, the savings quietly pay back a meaningful slice of the $18.90/week entry membership. The saving is the side effect; the formulas are the point.

Supplements support results. Coaching is what produces them.

No formula outworks an unmanaged diet, and the Labs team is the first to say so. Real results come from the loop the Inception Group runs under this roof: free body composition scans measure what your body is doing, Inception Nutrition turns that data into a protocol built by the PhD-led team that has coached more than 1,380 clients, and Inception Labs supplies the formulas the protocol calls for, nothing more. If you want the outcome and not just the stack, start with the coaching.

Train, fuel, recover, all under one roof.

The gym builds the stimulus, the coaching reads the data, and the Labs range covers the gaps the data exposes. Become a member and the whole loop, savings included, starts on day one.